BBC ONE : Current Idents
From 2nd May 2009, re-edited versions have been introduced of the original BBC ONE idents that aired from 7th October 2006. These edits allow the BBC ONE logo to form-up earlier on in order to emphasize the channel branding. The music accompanying the idents has also changed - either by way of re-editing or new music.
BBC ONE ident : Bikes (Full story)
This version shows more of the original ident's story.
BBC ONE ident : Capes (Full story)
This version shows more of the original ident's story.
BBC ONE ident : Dog Display Team
BBC ONE ident : Footballers
BBC ONE ident : Helicopter
Two videos here - a short and a long cut of the ident.
BBC ONE ident : Hippos (Full story)
This version shows more of the original ident's story whilst being the same duration as the one above.
BBC ONE ident : Magic Forest
BBC ONE ident : Space
Two videos here - a short and a long cut of the ident.
BBC ONE ident : Surfer
Surviving intact from the original, with the only change being the earlier form-up of the logo.
Saturday Entertainment is the theme for this ident introduced 24th April 2010. Created by Red Bee Media and Aardman, it caricatures the celebrities and shows featured on BBC ONE on Saturday evenings.
Special Idents
BBC ONE ident : Pedal Power - to mark the science-based series 'Bang Goes the Theory'.
BBC ONE ident: Glitterballs - first shown before 'Strictly Come Dancing' on Saturday 7th November 2009.
'EastEnders' celebrates its 25th anniversary in February 2010. In this ident, the soap square becomes 'Albert Circle'.

28sec (3.31MB)
Added 1st Mar 2010
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2 Comments
For St David's Day, BBC ONE Wales plays out this celebratory ident - in use from 2007. Here, it is followed by the BBC Cymru Wales ident.
BBC ONE's ident for the June 2010 Football World Cup.