Menus play an important part in informing viewers of forthcoming programmes. This is the standard menu animation.

A similar role is played by brief 'now and next' trails.

'Now and Next' slide in the lead up to BBC ONE's 'Life in Cold Blood' season.

As part of the promotion of the launch of a new series of 'Ashes to Ashes' in April 2009, BBC ONE's menus have taken on the red stripes theme.

Very rarely used are static captions such as this for 'The Nation Lottery People's Quiz'.

An in-programme pointer advertising what's coming next.

In common with all BBC channels, BBC ONE uses end-credit promotions to highlight forthcoming programmes across BBC television and radio. The background for the ECP is usually a still from one of the main idents.

In the Autumn of 2008, the BBC revised its end credit promotions and in-programme pointers to a simpler, plain background format. This is the IPP for BBC ONE.

The first four captures show the revised end-credit promotion animation. The latter two show a variation.

Occasionally, the BBC shows what's on all four of its main channels in this multichannel 'Now' animation.

Adapted menus and coming next slides with backgrounds from the channel's main idents. Introduced in Spring 2009.

During the evening of 29th March 2009, BBC ONE reminded viewers of the clock change to British Summer Time with these cog-themed programme menus.

For Easter 2009, BBC ONE themed its programme menus. The first shows a nest of eggs.

The second shows a newly hatched chick.

'Grand Prix' menu.

'Hallowe'en' menu from October 2009.

Menu celebrating Guy Fawkes' Night 2009.