Channel 4 : Current Idents
In December 2004, Channel 4 launched a completely new look on-air with idents that in the main present everyday views, but with the '4' logo incorporated briefly as all the elements merge and then part.
The first ident is set on a bowling green.
A Dubai skyline with building construction.
Bales of hay burning in a field.
A typical city street market.
Fourth plinth in Trafalgar Square.
Containers at a shipping port.
The neon lights of Tokyo's streets.
Homer Simpson and his quest for beer in this special ident for 'The Simpsons'.