To mark the twenty-fifth anniversary of its launch in 1982, Channel 4 went retro for the entire day on Friday November 2nd 2007 and completely replaced all its current branding with both original and faithfully recreated presentation from 1982.
This is the first of four of the original idents, enlarged to occupy the width of today's widescreen broadcasting standard.
Probably the most well-remembered spinning blocks ident, but with a light version of the Channel 4 signature theme 'Four Score'.
An alternative version of the particles style ident, with a brasher fanfare.
Finally, an original ident, but with the new Channel 4 theme that was introduced around 1993.
During the early years, Channel 4 was well known for showing world sports. For its anniversary, three of the idents used before its most popular sports programmes were brought back as break bumpers.
During the day, a select few programme menus were shown in the channel's original style. The music in the background of this one is the alternative synthesised version of 'Four Score'.
A recreation of the style of programme menu as seen from day one on Channel 4. It uses the original layout, typeface and highlighting to create a little nostalgia trip.
A very short and simple animation to promote a single programme later on in the day.
Another example of the programme menu from the 25th anniversary of Channel 4.
A final outing for the recreated menus.
Gone for the day the monochromatic shadow 3D '4' and custom typeface, and in their place the original Channel 4 logo and clean and clear Gill Sans - as perfectly shown on this trailer end-board.
Even the in-programme pointer (certainly not around twenty-five years ago) received the same attention to detail.
And finally: the end-credit promotions boards - here advertising the Channel 4 microsite dedicated to all things 'home'. Next, a promotion for the documentary 'Channel 4 at 25' already shown a few times on More4 and now to be shown on the actual channel itself. Finally, the production board complete with a fully animated Channel 4 logo.
