Too Fast - Furry dice and fast cars. The first video is annoucerless, the second is a longer ident with announcer.
Too Hot - Tans, sultry looks and rising temperatures.
Too Expensive - Champagne and bling.
Too Cold - Wrap up warm - it's getting colder.
Too Glamorous - All style and glitz.
Too Loud - Cassettes tapes and a bopping parrot.
ITV2 was named Channel of the Year at the Broadcast Digital Channel Awards in June 2007, and Non-Terrestrial Channel of the Year at the 2007 Edinburgh International Television Festival. The idents were modified to include a 'Channel of the Year' banner at the top.
XXL Thursday - the showcase for ITV2's top programmes, introduced by this variant of their standard ident.
