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The first of BBC Three's new idents, launched on Tuesday 12th February 2008.

   

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BBC Three ident.

   

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BBC Three ident.

   

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BBC Three ident.

   

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BBC Three ident.

   

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BBC Three ident.

   

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Inbetween trailers and other continuity, use is made of a selection of stings. The first is a simple view of the new tubular BBC Three logo being filled with pink liquid.

   

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Another sting shows more of the graphic style of the channel.

   

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A similar sting in a darker style.

   

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The globe theme continues in this sting introduced early in 2009.

   

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Another globe-themed sting from early 2009.

   

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The 'organic' feel of BBC Three continues in this sting.

   

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The obsession with light bulbs and people on ropes becomes apparent...

   

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A sting promoting the BBC Three web site.

   

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Down the plug-hole...

   

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Joggers.

   

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Ski resort.

   

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Mouse surfing.

   

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This sting was seen in the weeks running up to the relaunch as a taster of the new look.

   

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Sparkling sting (black) for Christmas 2008.

   

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Sparkling sting (pink) for Christmas 2008.