Virgin 1 was launched on October 1st 2007 as Virgin Media's direct rival to BSkyB's Sky One. The channel's idents and presentation feature all things red being attracted to a huge '1' formed from all the objects. The first features a selection of the break bumpers that are used between programmes.

Again, an ident composed from the break bumpers and ending with a towering '1' of red objects.

Red objects rolling along what suspiciously looks like 'Carlton Road'.

The big red '1' next to the flats in 'Carlton Road'.

Some of the idents don't feature the '1' - as in this one set in a car body repair workshop.

Red objects piling up against a wall on a corner of a street.

Trailer graphics.

'Now and Next' graphics.