For September 2007, ITV4 has refreshed its look by moving away from live action idents to new fully computer generated idents. Each ident is part of a longer animation - the first two feature 'impacts'.

The second 'impact' ident.

The first of two sports-themed idents.

The second sports-themed idents.

If you put the two sports-themed idents together, this is the resulting full animation.

The first of two movie-genre idents.

The second movie-genre idents.

Police chase ident.

Animated trailer caption.

Introductory sting to movies on ITV4.