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ITV3 : Current Idents

Along with ITV1 and ITV2, on 16th January 2006 ITV3 introduced completely new presentation with the launch of the new ITV logo. The theme for ITV3 is 'seeing the bigger picture'.

ITV3 ITV3

ITV3 ITV3

Save Video   Play 'Ladybird ident'
17sec (1.61MB)
Added before March '09
297 Views
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In this ident, the main visual is a timepiece with the focus on a ladybird on the second hand.

ITV3 ITV3

ITV3 ITV3

Save Video   Play 'Rose ident'
14sec (1.34MB)
Added before March '09
226 Views
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As a rose is pruned, there is a quick transition to what could be the burning end of a cigar.

ITV3 ITV3

ITV3 ITV3

Save Video   Play 'Shell ident'
15sec (1.44MB)
Added before March '09
224 Views
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A simple allusion to size - the grandeur of a spiral staircase seen in the detail of a sea-shell.

ITV3 ITV3

ITV3 ITV3

Save Video   Play 'Thread ident'
14sec (1.34MB)
Added before March '09
167 Views
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Again, seeing the bigger picture, a coil of red rope becomes a delicate thread.

ITV3 ITV3

ITV3 ITV3

Save Video   Play 'Woman ident'
17sec (1.61MB)
Added before March '09
179 Views
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Initially the woman places a small peticoat in the case, yet when she walks away, she's seen wearing a much larger one under skirt.

ITV3 ITV3

ITV3 ITV3

Save Video   Play 'Woods ident'
15sec (1.42MB)
Added before March '09
182 Views
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Unable to see the wood for the venetian blinds.