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ITV3 : 2004 Idents

At the launch of ITV3 in November 2004, the channel's presentation style followed that of ITV1 and ITV2 with a big bold numeral topped with the split-block ITV logo.

ITV3 ITV3

Save Video   Play 'General ident'
14sec (0.46MB)
Added before March '09
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General ident.

ITV3 ITV3

ITV3 ITV3

Save Video   Play ''Three' ident'
16sec (1.04MB)
Added before March '09
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A constant element of the presentation was a wire-framed cube that was always the centre of focus. In this ident, the cube bounces around the number three.

ITV3 ITV3

ITV3 ITV3

Save Video   Play ''Themes' ident'
14sec (0.99MB)
Added before March '09
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This ident explores the themes of ITV3's programming.

ITV3 ITV3

ITV3 ITV3

Save Video   Play ''Inspector Morse' ident'
15sec (1.01MB)
Added before March '09
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Specific idents were created for certain programmes - here for 'Inspector Morse' - and these had a three-dimensional quality to them.

ITV3 ITV3

ITV3 ITV3

Save Video   Play ''Inspector Morse' ident'
11sec (1.15MB)
Added before March '09
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Another programme-specific idents - this time for 'The Return of Sherlock Holmes'.