ITV3 : 2004 Idents
At the launch of ITV3 in November 2004, the channel's presentation style followed that of ITV1 and ITV2 with a big bold numeral topped with the split-block ITV logo.

14sec (0.46MB)
Added before March '09
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General ident.

16sec (1.04MB)
Added before March '09
48 Views
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A constant element of the presentation was a wire-framed cube that was always the centre of focus. In this ident, the cube bounces around the number three.

14sec (0.99MB)
Added before March '09
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This ident explores the themes of ITV3's programming.

15sec (1.01MB)
Added before March '09
40 Views
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Specific idents were created for certain programmes - here for 'Inspector Morse' - and these had a three-dimensional quality to them.

11sec (1.15MB)
Added before March '09
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Another programme-specific idents - this time for 'The Return of Sherlock Holmes'.