A constant element of the presentation was a wire-framed cube that was always the centre of focus. In this ident, the cube bounces around the number three.
This ident explores the themes of ITV3's programming.
Specific idents were created for certain programmes - here for 'Inspector Morse' - and these had a three-dimensional quality to them.
Another programme-specific idents - this time for 'The Return of Sherlock Holmes'.
