ITV1 : Current Idents

The channel's current set of idents was introduced in two stages. The first set of six idents launched in November 2006.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Basketball ident'
18sec (1.71MB)
Added before March '09
245 Views
0 Comments


'Urban Basketball' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Beach ident'
15sec (1.43MB)
Added before March '09
173 Views
0 Comments


'Beach' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Market ident'
15sec (1.82MB)
Added before March '09
124 Views
0 Comments


'Market' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Boat ident'
11sec (1.03MB)
Added before March '09
159 Views
0 Comments


'Boat' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Pavement art ident (1)'
14sec (1.29MB)
Added before March '09
186 Views
0 Comments


'Pavement Art' ident. This ident is broadcast in two versions - the first has the channel logo clearly above the live action.

ITV1 ITV1

 Save Video   Play 'Pavement art ident (2)'
14sec (1.36MB)
Added 11th Nov 2009
122 Views
0 Comments


The second version of 'Pavement Art' has the logo as part of the action - in keeping with the rest of the idents.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Bicycle ident'
14sec (1.34MB)
Added before March '09
149 Views
0 Comments


'Bicycle' ident.



The second set of four idents began airing from September 2007. The main change in style is that the channel logo is now significantly larger than the previous set.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Bubbles ident'
18sec (2.11MB)
Added before March '09
126 Views
0 Comments


'Bubbles' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Fountains ident'
13sec (1.24MB)
Added before March '09
138 Views
0 Comments


'Fountains' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Buildings ident'
16sec (1.90MB)
Added before March '09
125 Views
0 Comments


'Buildings' ident.

ITV1 ITV1

ITV1 ITV1

 Save Video   Play 'Garden ident'
18sec (1.73MB)
Added before March '09
144 Views
0 Comments


'Garden' ident.