On 5th April 2011, the look and feel of Eurosport across all its media - on air, on-line and in print - was refreshed with a new logo and sleeker presentation devised by Paris-based broadcast production agency Les Telecreateurs based on the theme 'All Sports, All Emotions'.

In addition to the red, white and blue CGI presentation elements, new idents and stings have been introduced based on the emotions felt by sports fans - Joy, Anger, Empathy, Encouragement, Surprise and Anguish. These short films incorporate 18 different sports disciplines.