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4seven : Pre-Launch
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Pre-launch presentation.

Pre-launch promo for the new channel broadcast on 4th July 2012. The final caption has the new channel numbers for the different platforms.

43secPre-launch promo

In the weeks leading up to the launch, the promo above played out with this end caption.

Animated holding caption broadcast on Freeview from mid-morning on 4th July 2012.

31secHolding animation with announcement

At midday, there was a four-minute long engineering test, previewing the channel's presentation. It was accompanied by a stereo sound test signalled by the two white squares.

261secEngineering test

At 2pm, following the pre-launch trailer, another example of the ECP test animation played out but with a different font.

Yet more testing. Strange that this is being done 'on-air'.

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